Axon Week | 2025

Highway 85 Productions transformed the Phoenix Convention Center into a fully branded environment for Axon Week 25, public safety's premier training and technology conference. Our scope covered custom fabrication, wayfinding, and large-format graphics throughout the entire venue. Standout builds included the main entrance LED wall flanked by branded sign towers, a custom cactus wayfinding installation that nodded to the Phoenix setting, and a life-sized "Taser Charge" energy drink can that became an instant photo moment on the show floor. We also conceived and built the "Don't Glaze Me Bro" donut activation complete with custom millwork, branded wall graphics, neon signage, and Arizona-themed character illustrations. Every touchpoint was designed to move attendees through the space while keeping the Axon brand sharp and cohesive from arrival to closing day.